Around 23% of girls in India actually drop out of school after they start menstruating. And for those that do stay in school, inadequate menstrual protection means these girls will miss 5 days of school every month – that’s 50 days a year!

Affordable, accessible sanitary pads are important when you know that a girl’s future income will increase by 10-25% for each extra year of education she receives. It is estimated that when a girl receives seven or more years of education, she marries four years later and has 2.2 fewer children, giving her the opportunity to reach her full potential. And an educated mother is more than twice as likely to educate her daughters… so even the generational cycle of poverty and illiteracy can be changed through a simple sanitary pad!